Harrods will host an interactive experience celebrating 60 Years of James Bond in partnership with The Macallan.
For four weeks, from 19 February 2023, the luxury department store will exhibit signature props from the James Bond archive to commemorate the Macallan James Bond 60th Anniversary Release, featuring a range of six James Bond-themed bottles.
At the heart of the experience is a timeline of original concept art and storyboards chronicling the creative process of the James Bond movies, which is also featured on the packaging for The Macallan’s 60th Anniversary single malt.
Central to the exhibit is Little Nellie, the autogyro commanded by Sean Connery in You Only Live Twice (1967). Other memorabilia on display include Oddjob’s bowler hat from Goldfinger (1964) and Jaws’ metal teeth from The Spy Who Loved Me (1977).
Exclusive to purchase at Harrods in the UK is a limited edition Globe-Trotter case containing all six bottles of The Macallan’s 60th Anniversary Release.
The experience will display a timeline composed of original illustrative designs, concept art and storyboards showcasing the creative development process of the Bond films, also featured on the distinctive packaging of the whisky collection.
The final space takes the form of Moneypenny’s office, with filing cabinets showcasing a retrospective of memorabilia from the six decades of James Bond films. Inside various cabinets, visitors will uncover Bond’s passport from GoldenEye (1995), his government Whitehall ID as seen in SkyFall (2012), a Sean Connery-signed gold bar from Goldfinger (1964), and the inhaler belonging to Le Chiffre in Casino Royale (2006).
In addition to the Harrods activity in London, a series of similarly curated experiences will take place in selected markets around the world as The Macallan in Cinema exhibit is celebrated across the globe.
Neil Skinner, director of marketing at Edrington UK, The Macallan’s brand owner, said: “The Macallan has become one of James Bond’s favoured whiskies, a reflection of his appreciation of the finer things in life. Both are the modern innovators willing to push boundaries and linked by their Scottish heritage. We’re delighted to partner with Harrods, another global icon, for the first of what we hope will be many such initiatives. Innovation and craftsmanship is at the heart of what we do, and we are thrilled to be showcasing these qualities in such a fitting and distinguished setting.”
Alex Unitt, Partnerships Director at Harrods, said: “We are delighted to be partnering with The Macallan on this special project, which marks the coming together of four iconic British brands. The Macallan, James Bond, Globe-Trotter and Harrods are all synonymous with luxury and discerning taste, something which resonates hugely with our Harrods customers in the UK and beyond.
Harrods is proud to bring the rare and exclusive to our audience in every corner of our business, and this is no exception. The level of craftsmanship and dedication to quality is remarkable at The Macallan distillery, and these are values that we hold very dear at Harrods. The interactive experience is not to be missed; we can’t wait to see it come to life for our customers to enjoy.”
