Floris London No.007 Eau de Parfum

London based perfumer Floris have launched a new fragrance, the No.007 Eau de Parfum, in celebration of 60 Years of James Bond.

The unisex fragrance draws inspiration from the effortless style and substance of the James Bond films and weaves together an aromatic story of juniper berry, Italian bergamot, red carnation, amber rum and Scottish oakmoss.

The No.007 is a rich, multifaceted scent, with a warm depth and an air of style and sophistication, whilst exuding a sense of insouciance and excitement. The scent opens with the exhilarating note of juniper, a fragrant nod to the Vesper Martini. Refreshing bursts of uplifting bergamot, lemon and sweet orange draw on the Italian scenes from such films as From Russia With Love (1963) and Casino Royale (2006). These uplifting top notes are balanced with the delicate addition of smooth rose, the national flower of England, pairing perfectly with dry, woody, tones.

A hint of smoky dianthus carnation reflects the elegant ambience of the St. James’s members clubs frequented by Ian Fleming, woven in as a part of James Bond’s life within his novels and subsequent films. James Bond wears a red carnation on screen in the button hole of his white dinner jacket in Goldfinger (1964) and later in SPECTRE (2015).

Warm, glowing amber notes bring a rum-like dash of Jamaica into the mix, a reoccurring backdrop for James Bond – from Dr. No (1962) to No Time To Die (2021). The subtly spicy facet of oakmoss and comforting musks adds a rich intensity and earthy warmth to the scent, inspired by James Bond’s family home Skyfall (2012) in Scotland.

The 100ml eau de parfum is presented in Floris’ signature bottle with a gold cap and anniversary label featuring a Dr. No dot design, and comes with a commemorative booklet within a special presentation case.

Speaking on the new fragrance, Perfume Director Edward Bodenham, says “We are delighted to collaborate with EON Productions to create a fragrance that celebrates 60 years of James Bond films. The perfumery team here at Floris have been inspired by this exciting project and felt it was important to reflect on what the James Bond films mean to so many people, and how much they have greatly entertained our lives over the years.

James Bond’s long history with Floris began with author Ian Fleming, who was a fan of the brand and personally used Floris No. 89 Eau de Parfum. Fleming would go on to mention Floris in three James Bond novels, writing in Moonraker (1955) “Floris provides the soaps and lotions in the lavatories and bedrooms“. In Diamonds Are Forever (1956) “He would have to send a cable to May to get things fixed. Let’s see – flowers, bath essence from Floris, air the sheets…“, and in Dr. No (1958) “There was everything in the bathroom – Floris Lime bath essence for men and Guerlain bathcubes for women.

The No.007 Eau de Parfum is available from Floris London (international delivery) and the 007 Store (UK delivery), and can be found in stores and online in Australia at Barberhood.

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