Aston Martin has kicked off its No Time To Die campaign against the backdrop of London’s Battersea Power Station, with the exclusive reveal of a brand new global TV Spot, featuring James Bonds’s most iconic Aston Martin.
No Time To Die (2021) is set to be a landmark film for Aston Martin, as it is the first James Bond film to feature four different models: the Aston Martin DB5, the Aston Martin V8, the Aston Martin DBS and the upcoming mid-engined Aston Martin Valhalla hypercar.
To celebrate the return of James Bond’s iconic Aston Martin DB5 to the big screen, Aston Martin and Corgi unveiled a full-size replica of the original 1965 Corgi Aston Martin DB5 model at The Coaling Jetty, located outside the Battersea Power Station on the River Thames.
The life size model, which measures 5.66m long, 2.7m tall and 2.7m deep, replicates the original Corgi design and houses an Aston Martin DB5 Goldfinger Continuation car. The DB5 is complete with a number of working gadgets, including: rotating number plates, a retractable bullet proof rear shield, extending front over-riders and pop out machine guns.
The unveiling was carried out by the EVP & Chief Creative Officer of Aston Martin Lagonda, Marek Reichman and No Time To Die Special Effects Co-ordinator, Chris Corbould OBE.
Speaking on the event, Reichman says, “We are really honoured to be marking the start of the ‘No Time To Die’ campaign today with this exciting unveil. Aston Martin’s relationship with James Bond spans decades and the DB5 is, without question, the most famous car in the world by virtue of its 50-plus year association. Working with EON Productions and Chris Corbould to build 25 of the DB5 Goldfinger Continuations was something truly unique, and a real career highlight for everyone involved at Aston Martin. Now, to work with Corgi – another quintessential British brand – and to see James Bond’s most cherished car sitting inside a to-scale toy box in central London is quite magnificent.”
Chris Corbould, who was heavily involved in the engineering of the eight DB5 stunt replicas used in No Time To Die and the Goldfinger Continuation Cars, says “Having worked closely with Aston Martin over the years to bring to life some of the most ambitious Bond scenes, and most recently on ‘No Time To Die’, I can genuinely say it is a privilege to be here today to help unveil this incredible display for such an iconic car that truly holds a special place in Bond history.”
The full-size replica Corgi Aston Martin DB5 will be on display at Battersea Power Station, London from 1 September until 1 October, 2021.
‘No Time To Die’ will be released by Universal Pictures in Australia on 11 November, 2021.