Barton Perreira has entered into a global licensing agreement with EON Productions to develop future eyewear collections for the James Bond franchise.
Through the deal, Barton Perreria will introduce additional eyewear collections over the next three years.
The deal marks the second agreement between the two companies, who most recently partnered on the upcoming James Bond film, No Time To Die (2021).
Eyewear frames from the Barton Perreira x 007 Collection, launched in 2020, will be featured on the principal characters in the film. The collection features three styles of sunglasses: ‘Joe’, ‘Norton,’ and ‘Courtier.’
Under the new agreement, Barton Perreira will work with EON Productions to develop The Legacy Collection, which will feature reimagined styles inspired by the vintage Bond films.
“We are delighted to continue our relationship with EON Productions to develop more eyewear collections for the Bond franchise. We look forward to bringing our customers and Bond fans more ways to engage with the movies through our eyewear,” commented Bill Barton, co-founder and CEO of Barton Perreira.
