The Jamaican Gleaner has revealed that the song ‘Rastafari Way‘ by Jamaican reggae artist Teacha Dee (Damion Darrel Warren) will feature in the upcoming James Bond film, No Time To Die (2021).
The song ‘Rastafari Way’ was released in 2016 as part of the compilation project Horn of Africa Riddim by Giddimani Productions – owned and operated by reggae producer and Handcart Boy singer, Perfect Giddimani – as well as on Teacha Dee’s 2017 album of the same name.
Speaking to The Gleaner, Teacha Dee says “It was a shock, and, honestly, in the first instance, when I got the email from the company called Search Party*, I did not believe it. But afterwards, I did some research on the placement company and then I called Perfect Giddimani. When I realised that it was real, I didn’t speak for about nine hours.”
Perfect Giddimani adds, “I signed the licence deal for Rastafari Way last year. It is one of the songs on my Horns of Africa various artiste project, and it is also on Teacha Dee’s 2018 album. It feels like I have been rewarded for good work, and the fact is that this song wasn’t a huge seller. Rastafari Way is a timeless, beautiful song and for that reason, I am not surprised that the producers chose it to be a part of ‘No Time to Die’.”
Quizzed if the deal with MGM was lucrative, Giddimani did not hesitate to respond that, the deal was “very lucrative“, and shared that the company paid an upfront fee for use of the mastering, as well as payment for all of the artists and musicians. “What is important is that they all owned their publishing, so that is a plus. The company paid pretty early, too, before the original release date of the movie, so we are all very satisfied,” he said.
Although, unsure of which scene ‘Rastafari Way’ will feature in, Giddimani confirms that the song will feature in one the scenes filmed in Jamaica.
** Search Party is a New York based company which specialises in matching songs with movie scenes.
‘No Time To Die’ will be released by Universal Pictures in Australia on 30 September, 2021.