In a Times Square take-over, Daniel Craig (James Bond) was joined by co-stars Rami Malek (Safin), Léa Seydoux (Dr. Madeleine Swann), Lashana Lynch (Nomi) and director Cary Fukunaga to watch the trailer on giant LED screens, before speaking to hosts Michael Strahan and Lara Spencer.
Following its launch on Good Morning America, the No Time To Die trailer launched worldwide across the official 007 YouTube and social media channels.
Interestingly, MGM has once again chosen Good Morning America as their main outlet for publicity on US breakfast television, during the Daniel Craig era. Good Morning America, which airs on the ABC Network, is owned by rival studio Disney, the equally rated (both shows average approx. 3.7m viewers) Today Show however, is owned by Universal, the films international distributor.
Furthermore, the segment was sponsored by MGM, meaning it had to pay ABC for the segment, essentially rendering it little more than an infomercial.
‘No Time To Die’ will be released by Universal Pictures in Australia on 8 April, 2020.